Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question.
Robust online marketing is imperative for survival in a web-driven world.
The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision,
plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.
To understand the dollars and cents discussed below, you must understand payment models used by agencies.
SEO agencies typically offer four main forms of services and payment:
970 SEO Monthly retainer: In this model, clients pay a set fee each month in exchange for an agreed-upon array of services.
The monthly retainer is the most common payment model, because it provides the greatest ROI.
Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization.
Contract services at fixed prices: Nearly all SEO agencies sell contract services. Often, before a client is ready to engage a monthly retainer,
they will select contract services that they want to have completed. The services that an SEO agency offers are often advertised on their site, along with a price.
A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis,
as well as keywords that have the highest potential to return positive ROI.
Project-based pricing: Project fees are similar to contract services with the exception that they are custom projects created specifically for a client.
Pricing varies according to the project. For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing.
The client decides that they want the agency to establish their social media accounts. The cupcake business and the SEO agency will decide on the scope and cost of the project.
Hourly consulting: This familiar consulting model is an hourly fee in exchange for services or information.
970 SEO | What is it?
SEO is the application of various strategies to improve the search rankings of a website.
These strategies range from on-page content optimization to quality link building.
SEO is an important piece to any online marketing plan and with a well-rounded strategy; most any website can see improved rankings.
970 SEO | Why Start?
SEO is an investment into your company’s future as organic traffic has a much higher ROI than paid search traffic.
The vast majority of the search traffic goes to the organic search results. If your website isn’t on page 1 for your top keywords,
you are missing out on a large piece of your online potential.
970 SEO | Superior On-Page Optimization
The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece.
We perform best-in-class optimization with our proven techniques.
970 SEO | Quality White Hat Link Building
The best SEO companies are the ones focused on the quality of links versus the quantity of links.
Don’t be left behind as the world of search engine optimization evolves.
970 SEO | Detailed Transparent Reporting
When you select an SEO company you have a right to know what you are paying for.
We don’t believe in secrets and we are proud of our work. We keep you informed every step of the way.
970 SEO | Your Website Can be a Powerful Asset
With 97% of U.S. internet users gathering shopping information and making purchasing decisions online, simply having a website isn’t enough.
Your website is useless if no one sees it. When your site is optimized, your business becomes visible to more people, who are already searching for what you offer.
It’s a win-win!
970 SEO | Be Connected to Customers
Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it’s not luck.
Those websites understand SEO. Boostability is consistently rated as one of the best SEO companies in the country.
we can step up your website’s ranking on the search engines your customers are using, like Google, Yahoo! and Bing.
We will also link your website to other industry-related sites and web pages that your customers are looking at, helping you connect with them.
970 SEO | Get More Business, Spend Less Doing It
Allweb’s 970 SEO service is the solution to your online marketing needs. We offer full-service SEO for local and small businesses with prices
similar to phonebook advertising and other traditional advertising methods. SEO is proven to have one of the highest ROIs for marketing dollars
and is especially useful because it helps to both increase your visibility and draw a more targeted audience, leading those customers who are ready to buy to your site.